What motivates someone to work as a freelancer? After all, there are numerous jobs available that pay well. Some people are more drawn to self-employment than others.
Freelancing allows you the freedom that full-time employment does not provide. This is part of the several advantages of working as a freelancer. And Linkedin is a great tool for both recruiters and job seekers.
That is something that everyone who has ever used LinkedIn would agree on. Is it, however, useful for freelancers?
If that’s the case, how do you list freelance work on Linkedin? These are the questions we will try to answer in this post.
How to List Freelance Work on LinkedIn?
Now that we’ve established the necessity of maintaining an up-to-date LinkedIn profile, the next step is to begin listing your freelancing work in a style that will attract more potential clients.
If you’re creating your LinkedIn profile for the first time, here are some essential steps to take:
- Click the “Me” icon at the top of your LinkedIn homepage.
- Select View Profile.
- At the top of the Experience section, click the “+” icon.
- Fill the “Title” field with a title. Examples include Independent Contractor, Graphic Designer, and Freelance Writer, to mention a few.
- Enter the name of the company for which you worked.
- Fill in the remaining relevant information before clicking “Save.”
Aside from these fundamental steps, there are a few simple techniques you can use to improve your chances of getting recruited. Some of them are listed below.
Create a Captivating Headline
Your headline, along with your name and location, is probably one of the most visible components of your LinkedIn profile. That said, it makes sense to make it as compelling as possible by describing your value proposition right within it.
A strong headline can provide a lot of benefits. It not only provides a brief overview of what you do, but it also allows you to include some of your most significant keywords, which can aid enhanced exposure.
Attach PDF Work Samples
Although few people are aware of this simple approach, LinkedIn allows you to instantly attach a picture or PDF of your work history.
What effect does this have?
It acts as a powerful lead magnet that potential clients can view when they visit your profile. It also provides them with a fast overview of your skills and professional experience.
Create a Company Profile for Your Freelance Business
Being a freelancer also qualifies you as an entrepreneur, thus it makes sense to build a company profile for your freelance business.
While a company can always be listed under “Experience,” nothing increases credibility and legitimacy more than a company profile. It doesn’t have to be a lot. You only need to upload a logo, a location, and a specialization to get started.
Why Freelancers Should Keep Their LinkedIn Profiles Up to Date?
While having a LinkedIn profile puts you one step closer to earning more freelance work, it does not guarantee that clients will come your way simply because you have one.
Given the level of competition, having your LinkedIn profile stand out provides you an advantage. The first step in accomplishing this is to maintain your profile up to date.
Some of the reasons why you should maintain your LinkedIn profile up to date are listed below.
It makes it easier for potential clients to find you.
One of the most significant reasons to keep a LinkedIn profile updated is for discoverability. This is due to the fact that companies use LinkedIn profiles to discover eligible individuals.
Businesses looking for services similar to what you offer will get a better idea of what you can do and how you can help them if you keep your profile updated. It’s vital to remember that mobility is a sign of progress and since progress is something businesses value, it’s only natural that you display it on your profile.
1. It boosts personal branding.
Because you are marketing your services to potential clients as a freelancer, you are theoretically running your own business.
As we all know, proper branding is essential for any business, and your LinkedIn profile is one of the most efficient ways to develop that brand.
While skills and job experience will always be necessary, branding requires equal consideration because it increases your chances of being noticed, which is, after all, the name of the game when trying to stand out and separate yourself from your competition.
So, how do you strengthen your own brand?
You can accomplish this by becoming more engaged in the posting, commenting, and sharing of postings. If you can, post on a regular basis so that people can become acquainted with your work.
2. It draws attention to your abilities.
Your skills list is one of the first things recruiters look for when they view your profile. This makes sense because they’d like to get a better picture of what you’re capable of and whether you’ll be a good fit for their needs.
Make sure to put a new article you just finished for one of your clients in your profile. If you recently learned how to write product descriptions through a webinar, make sure to include that as well. You should also include any courses you’ve taken or certificates you’ve acquired.
There’s no telling what these minor changes could lead to. What if a specific company only hires persons who have completed the aforementioned graphic design course?
There are numerous opportunities awaiting a new and updated profile. You can’t afford to miss out on these, especially when updating your profile just takes a few minutes.
3. It helps in the forming of connections.
What’s remarkable about LinkedIn is how it transformed job searching into a social network. Compared to the previous method, this platform makes it easier to create relationships and make professional contacts.
Connections might help you locate more projects to work on. Finding other freelancers who share your interests or have similar abilities increases your chances of being hired through recommendations and referrals.
Building connections also opens the door to potential cooperation or collaborations, but in order for this to happen, your profile must be kept up to date. Allow your profile to speak for you. Your profile should explain why you are qualified and how you can contribute to the aims of a company.
4. It could boost your Google visibility.
What are the first results that come up when you search your name on Google?
It will almost certainly be your Facebook or LinkedIn profile. This is because Google appears to prefer LinkedIn profiles because of the wealth of information they include.
Can you picture the consequences if people found you but your profile isn’t up to date? Similarly, consider the possibilities and doors of opportunity that an upgraded one may provide.
When it comes to LinkedIn profiles, discoverability is critical, just like it is for anything else online. The more up-to-date your profile, the more likely it is to be seen and, eventually, recruited.
How to List Freelance Work on LinkedIn: Get Started With Your Freelancing Career
Do these advantages pique your interest? Do you want to work flexible hours and have the flexibility that comes with it? It would be preferable if you began your freelance path.
LinkedIn is an excellent place to begin. If you’ve been freelancing for a long time, LinkedIn can help you get the exposure you’ve been looking for. You can stay connected to your industry while still expanding as a freelancer. All you have to do is spend more time with prospects.
You now understand how to post freelance employment on LinkedIn. So, have you begun your freelance journey? Or do you intend to work as a freelancer? Don’t worry; there are plenty of opportunities available.