quit tok

“Quit-Tok”: The Great Resignation Hits Social Media

It’s official, quitting your job is the new black. In the past few months, a new social media phenomenon has taken over the internet, and it’s called “Quit-Tok.” The idea is simple: people film themselves quitting their jobs in creative and often humorous ways, and then post the videos on social media for the world to see.

The trend seems to have started with a woman named Emily Jeanette who quit her job as a waitress by filming herself lip syncing to the popular song “I Quit” by Usher. Since then, dozens of other people have followed suit, posting their own Quit-Tok videos on YouTube, Facebook, and Twitter.

Resignations are at a two-decade high in the US, as reported by Insider. According to US Bureau of Labor Statistics data from September 2021, at least 4.4 million persons left their jobs in the 12 months prior. The phenomenon is known as “The Great Resignation,” and experts have hypothesized several causes, such as feeling devalued by employers, how the pandemic has changed people’s perspectives, and the abundance of diverse career opportunities that are available.

TikTok has been producing “QuitToks” as “The Great Resignation” goes on, with the recent fall and winter months appearing to have seen a noticeable increase in these films. They depict individuals preparing for and submitting resignations in real time or reflecting on the event.

The hashtags #quitmyjob and #iquitmyjob, which have 194.7 million and 41 million views are used often in these TikTok videos.

@ruchikakarnani

Take risks & do what serves you. Bye corporate, hello agency life! 🤩 #fyp #joblife #quittingmyjob #quittingcorporate

♬ Triple S – YN Jay & Louie Ray

Many people are voluntarily quitting their jobs in favor of positions with greater salaries across the nation, a phenomenon known as “The Great Resignation,” and many of them are doing so in public.

On social media sites like TikTok, users use the app to publicly declare that they are quitting their professions. They frequently explain their choice as being motivated by happiness and mental health.

“I kind of was faced with a decision like, okay, you either need to commit to what you’re doing, or you need to get out now because you’re not happy at all,” said Marisa Mayes, a TikToker who used the app to make her announcement.

It’s like an elephant took its foot off my chest, but I’m also sad. Onward & upward 🤍 #quittingcorporate #quittingmyjob #HelloWinter #9to5problems

@itsmarisajo

It’s like an elephant took its foot off my chest, but I’m also sad. Onward & upward 🤍 #quittingcorporate #quittingmyjob #HelloWinter #9to5problems

♬ Dog Days Are Over – Florence & The Machine

Over the past few months, numerous individual TikToks detailing people’s resignation experiences have gone viral, with many amassing millions of views.

User @xounique seems to resign from her position in a November TikTok video with over 11 million views by using an expletive-filled tannoy announcement. In another, user @alikainwanderlust discusses with 2.1 million viewers her story of quitting her job, selling all she owned, and living in Bali.

@alikainwanderlust

“A Complete Guide to Moving to Bali” on the blog (link in bio) #movetobali #travelbali #quitmyjob #dontquityourdaydream #bali

♬ original sound – Djrushhour

Within days of one another, users @laathewmaanen and @maddielovespotatoes posted popular TikToks in which they both announced their resignations as teachers, citing “burnout” and problems with the education industry in general.

Ex-employees are also posting on other social media platforms about leaving their jobs. As people quit their jobs to pursue new careers, better their mental health, travel, or launch their businesses, numerous tweets have gone popular on Twitter.

Tiffany Knighten, another TikTok inventor, started using the app after quitting her job.

“Dealing with microaggressions in the workplace and inequality, pay disparities — and I chose myself and prioritizing my mental health,” Knighten said.

Here’s your sign to quit your toxic job #thegreatresignation #millennialsoftiktok #millenialtok

@tiffknighten

Here’s your sign to quit your toxic job #thegreatresignation #millennialsoftiktok #millenialtok

♬ Crowd Cheers – Johnny Buchanan

The forum has been active since 2013, but data indicates that 500,000 users—roughly half the total—joined in October 2021.

Users who claim to have quit their employment frequently discuss their experiences online. These posts frequently appear to include screenshots of the interactions these employees had with their bosses.

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